The Celebrity Program
This program is offered for the cause of contributing to society through charity programs.
WeWieW and the photo seller contribute 5% of the sales price each, for a combined 10% charity donation. The celebrity captured on the photo being sold gets a contribution to their charity of choice.
Would a photographer be upset with having 5% deducted on their proft? Probably not, since photos of celebrities are often well-paid anyway. And if the celebrities in the case are informed on the photographer selling on WeWieW, they are more likely to be positive of being photographed.
Several celebrities identified in same photo?! We just split the charity between them.

From WeWieW's Point of view, It's a case of contributing to charity and boosting the relationship between photographers and celebrities. A win - win case.
Ordinary distribution news photos:
WeWieW: 15% comission
Seller: 85% profit
Celebrity program distribution:
WeWieW: 10% comission
Charity: 10% celebrity choice
Seller: 80% profit
Reliable AI face recognition is used for this service and functionality should be sufficient.
To be part of the celebrity program you have to be invited by someone already in the program. This is part of keeping it exclusive, and part of make sure It's the real persons being in the program.